Starting 01 April, we are launching the Golden Ticket promo. This is our nod to Roald Dahl’s Charlie and the Chocolate Factory. Like that childhood favourite, book finders may find a golden ticket in their books.
The ticket will be equivalent to different prizes. It will have instructions to contact Books on the Bus NZ to find out what the prize will be. For our very first Golden Ticket, we worked with Auckland Live, who provided a family pass to The 13-Storey Treehouse production.
The ticket was inserted in the book version and we did a themed drop for children’s books for two days. It was finally picked up in Glendale Mall! Unlike our usual book drops, we had to make sure that the finder would have kids — thus, this was a bit different from our usual drops.